Brands that aren’t embracing mobile, that aren’t there in the moments that matter to people, are basically sending the message that they don’t want to be in people’s lives. The results we’ve seen when we’ve enabled our clients’ brands through mobile-optimized websites and search optimization tell us that mobile is the preferred channel of engagement for a fast-growing number of consumers.
More and more, customers are changing the ways they look for the products and services they use on a day to day basis. Smart Phones, In-Car Navigation systems, Tablets, and now voice recognition software are all being used more and more. So what does this all mean for your business? You have the opportunity to get ahead of the competition by continually optimizing the way your business listing appears on the web and on mobile devices.
Why is a mobile search strategy SO IMPORTANT for local small businesses!!??Search Engines Are the Most Visited Sites on Mobile
Relevance for Small Businesses: Make sure your website is findable in mobile search. That may mean purchasing mobile search ads if your organic ranking isn't showing at the top. And with significantly less fitting in "above the fold" on mobile, it very well may not show.Searchers Look for a Variety of Information on Mobile
- Search engine websites are the most visited websites with 77 percent of smartphone users citing this, followed by social networking, retail, and video sharing websites.
Relevance for Small Businesses: No matter what category or business you're in, mobile matters. Even if you don't market a product or service that lends itself well to mobile (e.g., a local business or news source), you can still offer something of value to mobile or "in transit" users. For example, if you market a gastrointestinal product, you could create an app to help users find the highest rated public bathroom in their area.Mobile Phone Searchers Take Action
- While a range of topics top the list, news, dining, and navigational information are all sought by over 50 percent of smartphone users, which are all information types that lend themselves particularly well to mobile access and action.
Relevance for Small Businesses: Make it easier for mobile searchers to take action after seeing your ad or listing. Provide a phone number in your search ad, a send-to-a-friend link on your home page, a map to the nearest location, or a short-code so users can text to get more information.Local Information Seekers Are Even More Action-Oriented
- Nine out of 10 smartphone searches result in an action (purchasing, visiting a business, etc.).
- 24 percent recommended a brand or product to others as a result of a smartphone search.
- 95 percent of smartphone users have looked for local information.
- 88 percent of these users take action within a day.
- 77 percent have contacted a business, with 61 percent calling and 59 percent visiting the local business.
Relevance for Small Businesses: If you're a local business, presence in search engines is of the utmost importance. It's even more critical to make it easy for users to take action. In addition to some ideas mentioned above, offering time-sensitive promotions can also motivate users to respond quickly (e.g., promoting a one-day sale).While none of these findings are quite intuitive, they provide solid justification to secure additional funding for your mobile marketing efforts.
FrontPage Local's team is always looking for new opportunities to optimize our customers' businesses. We are often able to respond and react much quicker to new technology and trends than the National Brands our customers compete with. This gives you, the small business owner, an advantage in your local market; having the resources of a large enterprise on your side.